Chinese Social Media Marketing Made Easy

The ultimate chinese
KOL influencers agency in Sydney

Amplify Your Chinese Social Campaign with Chinese KOL Influencers

Chinese Social Media Marketing Services

KOL Influencer Marketing

Generate on-demand stories along with, authentic photo and video posts with Chinese influencers (KOLs)

Content Marketing

Drive leads with content by getting found on Chinese social media platforms with the right content strategy

Reviews Marketing

Start gaining leads through influential reviews from local Chinese and Chinese travellers

Social Media Strategy

Use the right Chinese social media channels for your business. Get a tailored strategy for your business

Reputation Management

Turn negatives into positives. Gain authentic reviews from Chinese customers

Social Media Account Management

We manage and convey the right brand stories for your brand on Chinese social media channels

We Are

Chinese Digital Marketing Experts

We are Chinese digital marketing experts in Australia. We help Australian businesses market their services and products to the right Chinese consumers in the right way.

We connect businesses to local Chinese residents, international students, and Chinese travellers throughout all of Australia via Chinese social media channels.

At Puzzle Asia, we cut all the complexities and offer practical strategic solutions that are verified to deliver. We serve businesses across all industries, including hospitality, education, and tourism sectors.

We are dedicated to helping Australian small businesses reactivate and revitalise their businesses as fast as possible at an affordable price.

KOL Marketing Services - Chinese Influencer Agency in Sydney
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Chinese KOL Influencers Marketing

Over 300 Chinese Influencers In Australia

Puzzle Asia has a large network of Chinese influencers in Australia. Chinese influencers (known as KOLs) share influential messages with their followers and those who want to discover destinations and experiences in Australia.

Collaborating with Chinese influencers can boost your business’s presence on social media platforms, such as Little Red Book (XiaoHongShu), Weibo, and WeChat.

Get authentic reviews and feedback from Chinese influencers and get found on leading Chinese social media platforms.

Chinese Influencers In Australia

Our Process

How It Works

Easy as one, two, three

1. Free Consultation

Request a free consultation or email us. Let's talk! We are here to help

2. Chinese Social Media Strategy

We will develop a simple yet powerful Chinese social media strategy for your business

3. Get Found

Get found by local Chinese residents, on major Chinese social media platforms.

Our Projects

Beauty, Fashion, Lifestyle, Food, Travel, and More

Ask Us Anything


Puzzle Asia’s account executive will get in touch with you and discuss the overall strategy depending on your business’s goal.

Your target audience will be:

  1. Local Chinese residents
  2. International Chinese students
  3. Chinese travellers

We have different strategies and solutions for your desired target audience across all industries.

Don’t hesitate to call us and say hi!

Alternatively, simply shoot us an email: info@puzzleasia.com.au

We use the following Chinese social media channels to boost your business:

  • Little Red Book (Xiaohongshu)
  • WeChat
  • Mafengwo

We carefully select the right Chinese social media channel for your business. We don’t always recommend WeChat to all businesses because it does not solve all the problems.

We offer practical solutions where you can actually increase your foot-traffic and start generating sales.

For small local businesses, we recommend setting up an official WeChat official account (business) to answer inquiries and take bookings.

There are three main Chinese social media channels you should consider using to attract Chinese consumers. They are:

  • Little Red Book (XiaoHongShu)
  • WeChat
  • Mafengwo

Little Red Book

If you are operating a small business, such as a cafe, restaurant, or bar, you should be active on Little Red Book (LRB). LRB can be compared to Instagram and Google Reviews.

Little Red Book is the number one app used amongst Chinese Millennials and Generation Z, and it is predominantly used by women.

Little Red Book users share their experiences, findings, lifestyles, places, fashions, and more just like what can be found on Instagram. Little Red Book users also use the app to find reviews and feedback from others.


WeChat is known as a must-have social media channel for any business targeting Chinese consumers.

To operate WeChat, you must first understand its characteristics.

WeChat can offer endless opportunities to businesses that use it in the right way. WeChat’s platform’s characteristic is more closed and private, meaning that only friends and family you have on your WeChat friends’ list will see your posts.

You must put enormous effort and time to build your WeChat official account. For small businesses like cafes and restaurants, WeChat won’t be the first choice for marketing.

Operating a WeChat account is recommended for businesses who provide services and activities, such as tourism-related businesses, education service providers, and more.

If you are not sure whether you should be using WeChat for your business, feel free to get in touch with us at

Our professional bilingual marketing executives will handle your Chinese social media channels daily. We will post social posts, engage with followers, and reply to any comments.

Yes! Local Chinese residents and Chinese international students are very aware of Instagram and Facebook.

In fact, many of them find places to go to through Instagram. Once they find your business on Instagram, they tend to go on Little Red Book to find reviews of your business from other Chinese customers.

Puzzle Asia can help you target local Chinese residents and Chinese international students using targeted Facebook and Instagram advertisements.

For small business owners, we highly encourage using Mafengwo, a Chinese social media app. SEO-optimised posts can actually rank faster with this app than with Baidu. Get in touch with us and see how we can help you reach out to Chinese travellers.

For medium to large-scale businesses, Puzzle Asia offers marketing solutions driven by data.

We can identify and target Chinese travellers before their arrival in Australia with targeted programmatic advertising solutions.

Additionally, we can identify real-time Chinese travellers and send SMS text messages to grab their attention last-minute.

Request a free consultation